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The State Of Inbound 2018

Your Go-To Business Report For Marketing And Sales Research

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Discover the top challenges and opportunities marketers and sales reps are facing today

Consumer habits are changing ... drastically. That's the driving force behind inbound, after all. What your customers want today is different than what they wanted 10 years ago. That means we must change the way we market and sell to match the way people actually want to shop and buy.

Lucky for you, we've been tracking these shifts for the past eight years. Below, you’ll find the 2018 State of Inbound report, covering the top challenges and priorities facing marketers and sales reps today, as well as a glimpse into future trends and channels that will soon affect the way we all do business.

The inbound journey for marketers, salespeople, and executives alike is just getting started. Together, let's adapt for the age of the buyer -- the inbound way.


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The State Of Inbound 2018 includes:

  • Encouraging data on the global adoption of inbound marketing
  • Top priorities for marketers and sales reps over the next year
  • The top 5 marketing and sales challenges worldwide 
  • Important sales and marketing alignment trends
  • Good news from marketing and sales team trends
  • The exciting possibilities of video marketing channels and why you should be investing in it
  • A poll on which marketing tactic is viewed as "overrated" 
  • And much, much more!

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